Begins 28/05/2024 - Ends 29/05/2024

Town/state: Amsterdam - The Netherlands

Description: All over the world, private label is growing more and more popular. The growth of private label reflects in this year’s World of Private Label Trade Show. It is the number one trade show in the world that is entirely dedicated to private label industry with more than 3800 exhibit stands and with retail and wholesale buyers, executives from supermarkets, hypermarkets, drugstores, discounters, department stores, specialty stores, DIY, cash & carry, hospitality industry and buying groups plus importers and exporters from over 100 countries in attendance. Special features at the show include PLMA’s Idea Supermarket, where visitors can see private label products on display from retailers across Europe, North and South America, and Asia. To see the latest in manufacturers’ new products, there is PLMA’s New Product Expo. Seminars will take place before trade show days. A must to remember: PLMA's Executive Education Programme in October, a unique three-day programme has been developed by PLMA in conjunction with Nyenrode Business Universiteit devoted entirely to private label. Classes include lectures, interactive workshops, case studies and store visits. From theory to practice, the curriculum includes what executives need to know about private label: private label strategy, manufacturer-retailer relations, consumer behavior, new product development, Product Lifecycle Management, innovation management, promotion and trends around the world.