Begins 14/04/2024 - Ends 17/04/2024

Town/state: Verona - Italy

Description: Vinitaly is the landmark event for the Italian and international wine world. The largest wine show in the world has progressively and increasingly become a mainstay even on an international scale by welcoming innovations and appealing to operators not only as a trade exhibition but also and especially as a full-scale reference event. This role has been developed over fortyfive years of activity by accompanying the development of a sector that in turn has become the best ambassador of Made in Italy worldwide as the flagship of excellence in the quality agro-foods system. This edition will see 4,200 exhibitors coming from more than 23 countries over a net area of almost 95,500 thousand square metres and 130,000 visitors are expected (33% coming from more than 110 foreign countries), and will accomplish all the needs of operators in the field: producers, importers, distributors, caterers, technicians, journalists and opinion leaders. Also this year Vinitaly will embrace traditional appointments alongside several innovative events designed to involve operators from all over the world. Vinitaly is the world's oldest wine Exhibition (since 1967), and is today the most distinctively innovative, even in terms of information technology, thanks to the new Vinitaly Wine Club project completing the panorama ofnew entries among Veronafiere's initiatives. With the spread of information technology and social media, retail wine sales are an increasingly common through channels such as Internet and e-shops are coming to the fore as a means to boost sales. We estimate that approximately 190 million Chinese buyers are active on the web and constantly growing said Dr. Giovanni Mantovani, CEO of Veronafiere +++++++++++++ Author Pietro De Angelis +++++++++++++