Begins 16/01/2024 - Ends 17/01/2024

Town/state: Bologna - Italy

Description: Marca is one of the largest European trade fairs for the private label industry and the International Supermarket Label Exhibition. It is organised by BolognaFiere in collaboration with the Associazione della Distribuzione Moderna, and is the only Italian exhibition dedicated entirely to private labels. With two packed days full of business opportunities, workshops and debates in an event which has quickly established itself as the must-attend show in the industry. Marca offers the opportunity for the branding industry to develop relations with the large supermarket chain brands who promote their private label policies annually during the fair. MARCA will be occupying four pavilions for its next edition, including the new pavilions 29 and 30, which are currently undergoing a total renovation in addition to the usual pavilions 25 and 26. All the Bologna Exhibition Centre will be renovated and enlarged as part of a project involving an investment of 100 million euros to develop a total exhibition space of sqm 140,000 by 2022.