Founded in 1957, the HSMAI Adrian Awards embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more. Winners are selected from a field of nearly 1,200 entries by senior industry and media experts and honored at the Adrian Awards Gala. The HSMAI Adrian Awards competition is comprised of multiple categories in three entry divisions: advertising, public relations, and digital marketing. Winners of the Leader in Sustainable Tourism Award presented in conjunction with National Geographic Traveler and the Libris Pioneer in Visual Storytelling Award will also be unveiled at the Gala.