Fourteen partners have joined forces under the auspices of the HCB to promote Hamburg as a destination for meetings and conferences, in Germany and abroad. Together, their aim is to establish the Hanseatic city as one of Europe’s leading destinations for meetings and conferences. The HCB is thus a one-stop shop for event planners who wish to hold their event in Hamburg. In an alliance formed by a diverse range of industry service providers such as venue finders, hotels and caterers, the HCB can offer individual and flexible services as a single entity.