The day before IMEX opens, there is an event designed exclusively for association executives -Association Day, attended by around 300 association executives from 40 countries each year. Open to all levels of association executive registered to attend IMEX as either hosted buyers or buyer visitors, Association Day offers a VIP opportunity to invest in yourself and your association. A free afternoon of education, co-delivered by ICCA and ASAE: The Center for Association Leadership. Followed by the much-loved networking reception, Association Evening hosted by Marriott Frankfurt.