Based in McLean, Virginia, The Incentive Research Foundation (IRF), is a private not-for-profit foundation that funds research studies and develops products serving all segments of the global incentive industry. The Foundation focuses its initiatives on pragmatic research highlighting the premise and the power of incentive and motivational programs. The IRF provides a monthly quick-hit lesson on a key academic theory, then applies the theory to incentive, rewards, and recognition programs, and shows the importance of including clear descriptions of your non-cash benefits and rewards in your recruiting efforts.