AMA Global Marketing SIG Conference

Description The Global Marketing SIG (GMSIG) is an annual event designed to provide a platform for all participants with opportunities to hear, think and contribute creatively to the continuing formation of the global marketing field. This year’s theme aims to inspire global marketing researchers to explore how companies can leverage sustainability to drive growth across borders. This year's event offers outstanding opportunities for academics to share their insights and learn from the global marketing research findings and experiences of others to use marketing as a force for good.