Pcma Asia Pacific

Description The Business of Events is not just a conference; it’s a unique opportunity for our community to forge meaningful connections, engage in co-learning, and shape a new horizon. For 18 months, we’ve journeyed across the Asia Pacific region, connecting with event strategists, and listening to their experiences. What we’ve discovered is nothing short of remarkable. The dynamic growth within certain business landscape has pushed their teams to their limits. Some stumbled, while others boldly embraced new ways of doing business. The visionary leaders, those who remain open to change, have not just adapted but thrived. They’ve embraced the future of work, harnessed the power of evolving technology, and leaned into cutting-edge research and trends to sail through the relentless waves of uncertainty.