HSMAI Roc Europe

Description ROC is the must-attend event where senior commercial leaders come together to discuss critical strategic issues and share best practices in pricing and revenue optimization. Join ROC to explore the latest insights in hospitality Revenue Optimisation, Sales, Marketing, and Distribution. HSMAI Europe ROC has established itself as the premier learning exchange for commercial leaders in the hospitality industry.HSMAI – Hospitality Sales and Marketing Association International – is a global organisation founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.