This landmark study, conducted by PwC US, assisted by a team of industry researchers, spanned more than a year in research and analysis and is the first-ever study of the size and scope of its kind. The research quantifies the economic contributions made by the 1.8 million meetings, trade shows, conventions, congresses, incentive events and other meetings that take place across the country. The Economic Significance of Meetings to the U.S. Economy was spearheaded by an alliance of 14 organizations representing the collective meetings, travel, exhibitions and events industries in the U.S. brought together via the Convention Industry Council. The Economic Significance of Meetings to the U.S. Economy builds on past research that has demonstrated the return on investment and value of face-to-face meetings. In 2010, leading global research firm Oxford Economics established the first clear link between business travel and business growth, proving that for every dollar invested in business travel, businesses experience an average $12.50 in increased revenue and $3.80 in new profits. With the country looking for effective ways to work its way out of a recession, the meetings industry plays a critical role in supporting jobs in communities across America, creating environments that foster innovation and business success. +++++ more info ?? +++++ http://www.conventionindustry.org