PromoAlliance founding members -The Advertising Specialty Institute (ASI), Sourcing City and PSI - are committed to the efficient and effective distribution model of suppliers providing products and services to distributors and distributors serving as the sales channel to buyers of promotional products. Having three major players working in alliance, sharing ideas and exploring new concepts can create exciting opportunities for all of our customers. We are delighted to be a founding member of what is going to be a significant organization in the worldwide promotional merchandise marketplace - said the 3 members - Sourcing City, ASI and PSI are in active discussions with other potential PromoAlliance partners and will announce further information as PromoAlliance develops.