Licensing Japan

Description Japan is Asia’s largest market for merchandising licensed products accounting for 70% of the Asian market for licensed merchandise (source: Japan Kanto Bureau of Economy, Trade and Industry, 2012). Being a strong and mature market, it is an ideal market to build reliable relationships and serves as a keystone of Asia at the vanguard of marketing trends in Asian countries. LICENSING JAPAN is Japan’s leading international B-to-B trade show for characters and brands and this year’s edition of was successfully held at Tokyo Big Sight, Japan. The show collectively gathered a wide range of characters, newly launched animations, world-wide brands, etc. from Japan, Asia and the world, expanded its scale by 30% from last year. Throughout the show period, participants were actively conducting business meetings, sharing various contacts and information with one another. In combination with the exhibition, concurrent events allowed participants to learn the latest trends and catch key information in how to succeed in the Japanese market. For instance, the conference provided an opportunity for participants to learn about Licensor’s know-hows, the latest and future trends of the market were shared by International Licensing Industry Merchandisers’ Association (LIMA, JAPAN), and other experts of the licensing field in Japan.