Ispo Beijing

Description Last year 24,500 industry professionals met 353 exhibitors (516 brands) on sqm 5,000 of exhibit space. This represents a two-digit growth of the trade show in all relevant areas, and further expands its position as the leading sports business platform in the Asia-Pacific territories. Taking into account the new consumer behavior and the increasing interest in sports and recreational activities in China, this year's ISPO BEIJING featured two new designated areas, Action Sports and Sports Fashion. It permitted a comprehensive overview of a market which is as influenced by its traditional culture as it is by its new youth culture. The investment in authentic side events, such as the ISPO Skate Open with a first-class indoor ramp not just made it possible to embody cultural elements but also this sport’s creativity, thus reaching a broad audience. The organiser, Messe Munchen International, is one of the world's leading trade show companies. In Munich alone it organizes around 40 trade shows for capital and consumer goods, and key high tech industries. Each year more than 30,000 exhibitors and around two million visitors take part in the events held in the New Munich Trade Fair Center, the ICM – International Congress Center Munich, and in the MOC Event and Order Center. Messe Munchen International organizes trade shows in Asia, Russia, the Middle East and South America too.