Eurocucina + Salone bagno

Description Co-located with the Salone Internazionale del Mobile and International Furnishing Accessories , both recognised international showcases, EuroCucina (Kitchen) and Workplace3.0 are back again more unique than ever. Unique in that it is representative of the entire gamut of living – from kitchen sources to domestic and public bathrooms. Building on the success of the previous editions, next edition is set to be a tremendous occasion, with all the intrinsic characteristics and added value that mark it out on the global exhibition scene as this exclusive sector benchmark event, where technological and formal innovation come together. This Biennial International Exhibition manages on one hand to be in perfect synergy with the Salone Internazionale del Mobile and International Furnishing Accessories , all of which make up a decidedly winning triumvirate, unequivocally considered to be a major international festival, an unfailing setter of trends and a force for innovation,an event that radiates culture, a catalyst for ideas and projects. On the other hand this one is a totally stand-alone event, with nearly 200 exhibiting companies ranged over 26,000 net square metres of exhibition space laid out over 6 Pavilions, each with its own extremely functional and exceptionally visitor-friendly layout. Created in 1974, EuroCucina - the International Kitchen Furniture Exhibition - runs concurrently with the International Bathroom Exhibition in the broader context of the Saloni during the even-numbered years at the Milan Fairgrounds in Rho, bringing together in the same place the top Italian and foreign manufacturers (and more than 290,000 professional visitors). EuroCucina has an infinite range of ideas and solutions on offer for a domestic space that is not just functional, but is becoming more and more of a place for socialising. The mores of the kitchen rub shoulders with the new rituals of modern-day life. Matchless quality and maximum durability are what the consumer is after.. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Nata nel 1974, EuroCucina - il Salone Internazionale dei Mobili per Cucina - affianca il Salone Internazionale del Bagno sul palcoscenico dei Saloni negli anni pari all'interno del quartiere di Fiera Milano a Rho, dove si confrontano le migliori aziende italiane e straniere del settore. EuroCucina offre una infinita gamma di spunti e soluzioni per un ambiente domestico che oltre alla sua funzione originaria è sempre più luogo di socializzazione. Con le abitudini consolidate in cucina convivono le nuove ritualità della vita di oggi. Massima qualità e massima durata sono i requisiti principali voluti dall'utilizzatore finale. EuroCucina è l'unica manifestazione di riferimento del settore in Europa con quasi 200 espositori su oltre 26.000 metri quadrati di esposizione. In totale il salone del Mobile vedrà oltre 350.000 visitatori specializzati (di cui più del 60% esteri) circa 5.500 operatori della comunicazione e oltre 27.000 presenze del pubblico. ++++++++++++++ Authors Pietro De Angelis & Davide Algranti ++++++++++++++++