Beer & FoodAttraction

Description Out of the experience of SIA Guest and Sapore a new project has taken shape in Rimini Fiera - RHEX - Rimini Horeca Expo - which will bring together in a single format innovation, solutions and trends for the catering and hospitality world as a whole. Not the sum of two events, but an innovative trade-fair project, a precise answer to the international evolution of reference markets requiring greater concentration and aggregating appointments. Innovation will not only be restricted to the products previewing at the show, but will above all be evident in the replacement of the sales showcase by numerous formats, where container, content and service innovation are seen as global solutions. The event will therefore be an occasion to present to operators new business models, easily replicable formats of premises, and managerial courses to tackle market challenges and provide answers to the consumer needs of the immediate future. In Rimini, companies will have a comprehensive and packed audience of operators: from the world of hospitality to that of catering, from the world of entertainment premises to foodservice, from hospitality designers and public eating and drinking premises to distributors, with specific initiatives and proposals for each target. The Large-scale Buyers´ Day will therefore be a day of in-depth work which, starting with a new survey on the evolution of this trend, will verify if in Italy there is a similar increase in interest on behalf of consumers. More so abroad, but shortly in Italy too, supermarket brands are putting their signs up on fast-food chains. Vice versa, an increasing number of food service chains are offering brilliant sophisticated take-away opportunities for their products. Last year 79.823 professional visited the fair. Co-located with